Winter Springs, FL – October 11, 2021 – The Nationwide Watermelon Promotion Board (NWPB) has chosen the winners of its annual retail merchandising competitors, which acquired over 150 entries from numerous retail chains, unbiased retailers and commissioners from the US and Canada .
This 12 months’s competitors – the thirteenth since its inception – continued to help combined media advertising efforts along with in-store shows. The competitors began in July to honor Nationwide Watermelon Month and ran all through August to encourage and establish retailers who showcase watermelon advantages corresponding to well being, worth and flexibility.
The advertising measures taken under consideration within the evaluation included class visibility, point-of-sale supplies, good visible merchandising, information about dietary advantages, recipes and / or choice coaching, and using print, on-line and / or digital platforms.
This 12 months’s winners used combined advertising ways starting from social posts to watermelon vitamin, enjoyable information and recipe concepts, to eye-catching in-store shows and takeaway supplies for retailer clients.
This 12 months’s winners:
- Grand Prize: Chuck’s Produce and Road Market Mill Plain – Vancouver, WA
- Second place: Borderland Co-Op – Saskatchewan, Canada
- Third place: B&T Meals Recent Market – Millen, GA
- Honorable Mentions: Household Plan – Dickinson, ND; Meals Metropolis Retailer # 433 – Louisa, KY; Laughlin AFB Commissioner – Del Rio, TX
“The entries we acquired this 12 months had been very enjoyable and resourceful. This 12 months’s Grand Prize Winner has actually explored all the probabilities of promoting and merchandising utilizing intelligent in-store optics and collateral supplies and fascinating their clients by means of social media, ”stated Juliemar Rosado, Director of Retail and Worldwide Advertising and marketing at NWPB. “It was nice to see all of the distinctive twists and turns in merchandising within the shops.”
“Thanks for recognizing the onerous work and enjoyable concepts of our workforce. Right here at Chuck’s, we recognize any alternative so as to add slightly momentum to our neighborhood and help this wonderful American staple, ”stated Kayla Beal, Inside Advertising and marketing / Indicators Division Supervisor.
Winners will probably be awarded greater than $ 10,000 in money and prizes, together with $ 5,000 for Chucks Produce and Road Market as grand prize winners. The second place winner will obtain $ 2,500, third place will obtain $ 1,000, and every of the three honorable mentions will obtain $ 500.
A full listing of the profitable shows with photos will probably be posted on watermelon.org/retailers. For extra data, contact Juliemar Rosado at jrosado@watermelon.org.
Through the Nationwide Watermelon Promotion Board
The Nationwide Watermelon Promotion Board (NWPB), based mostly in Winter Springs, Florida, was based in 1989 as an agricultural promotion group to advertise watermelons in the USA and in numerous markets overseas. Funded by a self-imposed trade evaluation paid for by greater than 800 watermelon producers, merchants and importers, NWPB’s mission is to extend shopper demand for watermelons by means of promotional, analysis and academic packages.
Watermelon has a nutritious punch, with every serving being a superb supply of vitamin C (25% DV), a supply of vitamin B6 (8% DV), and a scrumptious solution to keep hydrated (92% water), with solely 80 energy every 2 cup serving. Watermelon consumption per capita in the USA was an estimated 16 kilos in 2020. Watermelon consumption in the USA was about 5.3 billion kilos in 2020. America exported a further 359 million kilos of watermelon. Extra data is accessible at www.watermelon.org.
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