Winter Springs, FL – The Nationwide Watermelon Promotion Board (NWPB) has chosen the winners of its annual retail merchandising competitors, which acquired over 150 submissions from numerous retail chains, impartial retailers and commissioners within the US and Canada. This yr’s competitors – the thirteenth since its inception – continued to help combined media advertising efforts along with in-store shows. The competitors began in July to honor Nationwide Watermelon Month and ran all through August to encourage and determine retailers who showcase watermelon advantages equivalent to well being, worth and flexibility.
The advertising measures taken into consideration within the evaluation included class visibility, point-of-sale supplies, good visible merchandising, information about dietary advantages, recipes and / or choice coaching, and the usage of print, on-line and / or digital platforms. This yr’s winners used combined advertising techniques starting from social posts to watermelon vitamin, enjoyable details and recipe concepts, to eye-catching in-store shows and takeaway supplies for retailer clients.
This yr’s winners included:
- Grand Prize: Chuck’s Produce and Road Market Mill Plain – Vancouver, WA
- Second place: Borderland Co-Op – Saskatchewan, Canada
- third place: B&T Meals Contemporary Market – Millen, GA
- Recognitions: Household Plan – Dickinson, ND; Meals Metropolis Retailer # 433 – Louisa, KY; Laughlin AFB Commissioner – Del Rio, TX
“The entries we acquired this yr had been very enjoyable and resourceful. This yr’s Grand Prize Winner has actually explored all the chances of promoting and merchandising utilizing intelligent in-store optics and collateral supplies and fascinating their clients by means of social media, ”mentioned Juliemar Rosado, Director of Retail and Worldwide Advertising at NWPB. “It was nice to see all of the distinctive twists and turns in merchandising within the shops.”
“Thanks for recognizing the onerous work and enjoyable concepts of our group. Right here at Chuck’s, we recognize any alternative so as to add just a little momentum to our neighborhood and help this wonderful American staple, ”mentioned Kayla Beal, Inner Advertising / Indicators Division Supervisor.
Winners shall be awarded greater than $ 10,000 in money and prizes, together with $ 5,000 for Chucks Produce and Road Market as grand prize winners. The second place winner will obtain $ 2,500, third place will obtain $ 1,000, and every of the three honorable mentions will obtain $ 500.
A full checklist of the profitable shows with photos shall be posted on watermelon.org/retailers. For extra info, contact Juliemar Rosado at jrosado@watermelon.org.
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Through the Nationwide Watermelon Promotion Board
The Nationwide Watermelon Promotion Board (NWPB), primarily based in Winter Springs, Florida, was based in 1989 as an agricultural promotion group to advertise watermelons in the USA and in numerous markets overseas. Funded by a self-imposed business evaluation paid for by greater than 800 watermelon producers, merchants and importers, NWPB’s mission is to extend shopper demand for watermelons by means of promotional, analysis and academic applications.
Watermelon has a nutritious punch, with every serving being a wonderful supply of vitamin C (25% DV), a supply of vitamin B6 (8% DV), and a scrumptious option to keep hydrated (92% water), with solely 80 energy every 2 cup serving. Watermelon consumption per capita in the USA was an estimated 16 kilos in 2020. Watermelon consumption in the USA was about 5.3 billion kilos in 2020. The USA exported an extra 359 million kilos of watermelon. Extra info is offered at www.watermelon.org.
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