- In accordance with Sidecar Well being, 28.1 p.c of adults in Vancouver have excessive ldl cholesterol. That is 33.1 p.c of adults throughout the nation.
- Washington ranks third amongst states with the best earnings progress, tenth for adults with a latest tetanus shot, and sixteenth for volunteer charges, in accordance with Wallethub.
- Filterbuy studies that 11.7 p.c of all householders within the larger Portland space have lived in the identical home for no less than 30 years, which is the thirteenth lowest proportion in america.
I am undecided what to do with all of this info, but when we have been to report all of it, we would in all probability have so as to add an additional web page to the paper.
And I am not satisfied of the extent of analysis that has been accomplished on a few of these research. For instance, when Vancouver Mayor Ann McEnerny-Ogle learn the Forbes article about Vancouver being an important place to go to throughout the pandemic, she found six apparent errors. These two ought to have caught on even a cursory truth verify: Town’s inhabitants was given as 34,000, and our location was decided to be east of the Columbia River Gorge. That led to hypothesis that Forbes may need mistaken us for Walla Walla.
I do know simply sufficient about public relations to know why firms pay to sponsor these research and have them broadcast to newspapers and tv networks. And a few years in the past I interviewed one of many pioneers within the business for a narrative.
The profit to the sponsor is that they get their identify within the information as an authority over one thing. They know that this “earned media” placement is way extra helpful within the eyes of customers than a corresponding quantity of promoting. Due to this fact, it is smart for firms like Wallethub or Filterbuy to spend a part of their advertising and marketing price range on commissioning these research. It improves their stature.
I feel it’s uncommon for firms to do the examine in-house. For instance, Filterbuy sells air filters for houses and buildings. You in all probability haven’t got a demographer determining how usually Portland persons are promoting their houses.
That is the place firms like Sperling’s Greatest Locations come into play. Way back, in one other century, I wrote about tech entrepreneurship for The Oregonian. One of many tales I favored probably the most was after I interviewed founder Bert Sperling about his enterprise.
So far as I can keep in mind, he and some workers have been working upstairs in his very stunning Tudor-style residence close to a golf course in east Portland. Utilizing the web for analysis was comparatively new then, and he had constructed a brand new sort of enterprise, compiled mining stats, and compiled a listing of one of the best and worst US cities.
He revealed the outcomes himself (see his web site at www.bestplaces.web), but additionally carried out customer-specific research and compiled lists for firms. So far as I can keep in mind, by the point I wrote the story, he had simply accomplished a examine for a pet provides producer into the worst locations in america to your canine or cat to have fleas. (I am afraid I do not keep in mind the place these locations have been, however I am fairly certain it wasn’t right here.)
I left with a superb story and a sense that Bert Sperling was going to construct a rattling profitable firm. I additionally keep in mind questioning why I hadn’t thought of it.
I feel I will add it to my checklist of issues I’d have favored to have accomplished.
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