Coronavirus: how the pandemic changed buying engagement rings

From restocking rest room paper to nice offers on face masks, the coronavirus pandemic (COVID-19) has modified the way in which we purchase issues. A Vancouver jewellery firm says the pandemic has additionally led us to demand extra from the nice stones and metals we adorn ourselves with.

Natasha Peck is without doubt one of the proprietor, designer and lapidarian at Kingdom Advantageous Jewellery. Peck and her husband Dylan Lee have been within the enterprise for seven years however are way more concerned within the jewellery trade. Regardless of the pandemic, Peck says enterprise hasn’t slowed down a lot – simply switched.

“It was fairly busy, however there was positively a pivot,” stated Peck. “I feel at a lot of the firms we have seen lots of people go surfing, and we positively observed that too.”

Extra particular person, extra private

As an alternative of dropping into their micro-store or gallery on Business Drive, many searching for an engagement ring throughout the pandemic meet up with Peck on a video name. From there, Peck and the shopper talk about what the piece ought to seem like, which might be redesigned from scratch, a contemporary twist to a basic design, or exchanging valuable stones for designs already within the store’s catalog.

This method might be extra interesting to prospects as jewellery giants are likely to promote a whole lot of equally designed items, says Peck.

“I simply suppose folks need one thing just a little extra distinctive proper now,” Peck stated, including that she and her husband had simply that have after they received married in 2019.

“We discovered that there weren’t many firms on the market that had distinctive, enjoyable designs, so we determined to rework our enterprise,” she stated.

Engagement Ring Traits You Ought to Know About

As for the designs future fiancés have a look at, Peck says there are three which have remained constantly well-liked. These designs embody the basic three stone ring and the standard solitaire, however Peck says that cluster rings, which may comprise totally different coloured and enormous stones, are particularly fashionable.

“Individuals sort of flip away from conventional diamonds,” Peck stated, mentioning how Kingdom focuses on various kinds of gems like all types of various coloured sapphires and opals.

Know Earlier than You Purchase

Peck has two items of recommendation for folks shopping for their first engagement rings.

1. Analysis

“There are lots of people on the market positioning themselves as consultants or possibly promoting you one factor, however you are going to get one other,” Peck stated.

Peck additionally warned that some much less reliable shops can deceive prospects by portraying plastic as a chunk of turquoise or coloured halite as different gems. The identical factor can occur within the valuable world of sapphires and diamonds, says Peck.

2. Know your accomplice

“Are available with an thought of ​​who they’re, who you naturally know and like, if they’re the journey sort, are they the rock ‘n’ curler, do they like colours, do they like a minimalist fashion once we are actually bespoke and by Purpose to have the ability to construct on one thing that’s good for that individual. “

‘Backlog’

With the pandemic seemingly coming to an finish with fewer case numbers and extra vaccinations, Peck expects many {couples} to be arrested this summer time.

“I count on a whole lot of catching as much as do, I count on issues to only are available in full power,” she stated.

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